Rip up the rule book of business content and wipe your arse with it

Rip up the rule book of business content and wipe your arse with it

I tried to put a lid on my personality when I started my business. I thought I needed to be something else in order for serious and important grown-ups to buy from me. I’m talking about the business I own. What a complete cock. I dunno about you but I’m tired of hearing what is and isn’t […]

The long game to attraction: the joy of long-form content

The long game to attraction: the joy of long-form content

It was a misleading title, and if you were hoping for a guide on how to get laid, I apologise but I have no idea how you do that. If you would like, instead, to know why I adore all things long-form (steady) then please continue on and read what I have for you. It’s […]

How to solve your client problems with your blog

How to solve your client problems with your blog

“Creating great content for your business is crucial in lead generation. Every piece of copy and content that relates to your business has to be all about the client and how you help them” Says every-goddamn content marketer. God, I hate all this bollocks. I mean, my eyes are rolling as I write it. I […]

How to write an SEO friendly blog that people want to read

How to write an SEO friendly blog that people want to read

Sounds like an impossible task doesn’t it because we all know SEO is pure witchcraft. And by that I mean it’s really technical and beyond my mental capabilities. Well, I know some stuff about it so please do, carry on reading. OK, first you need to know that great writing is already SEO friendly content […]

How to blog: find the WHY and what tone to write it in

How to blog: find the WHY and what tone to write it in

It’s not the best title I’ve written to be honest. Anyway, you’ve decided that blogging is now going to be your thing. That’s great and welcome! If you haven’t yet decided on blogging then take a look at my previous post on the subject. You might want to write your blog yourself or get a […]

Why the bloody hell aren’t you blogging?

Why the bloody hell aren’t you blogging?

Hey, you’ve got a great website yeah, but where’s the ruddy blog? Maybe you are blogging (writing some guff around your pretty images once a year) except you don’t have time to do more in between all your other work… *eye roll* ‘Actually Sarah, I have someone writing my blog for me…’ Oh, do you? […]