How to write for your brand by creating a Writing Style Guide

How to write for your brand by creating a Writing Style Guide

I hate marketing terms like ‘your brand’, why do they all sound so, well, wanky? Anyway, today’s gem of a post is all about how you formalise the stuff you write for your business.

How to write great content for your business

How to write great content for your business

Anyone can learn to write good content. Every goddam one of you. You don’t have to be a copywriter or a marketing genius to communicate your message well.

How to write an SEO friendly blog that people want to read

How to write an SEO friendly blog that people want to read

Sear into your brain the idea that brilliant writing is already SEO friendly. But brilliant writing needs a few other things to help it along the way.

How to blog: find the why and what tone to write it in

How to blog: find the why and what tone to write it in

By now you should know who your audience is. Your blog is a powerful part of your website, a website that probably serves a purpose.

Have you seen your website lately? It’s f*ckin’ awful!

Have you seen your website lately? It’s f*ckin’ awful!

I love looking at websites, nothing says ‘interesting person’ more than looking at someones online presence. Excellent work if your website is really sexy. Props to you if it uses the right keywords, has the top copywriter and web designer on the job. Ironically some great copywriters and web designers have terrible websites, bit like […]

Why the bloody hell aren’t you blogging?

Why the bloody hell aren’t you blogging?

When I started my cake business years ago I neglected writing a blog because I didn’t have a clue what I was doing.