I hate marketing terms like ‘your brand’, why do they all sound so, well, wanky? Anyway, today’s gem of a post is all about how you formalise the stuff you write for your business.
Sear into your brain the idea that brilliant writing is already SEO friendly. But brilliant writing needs a few other things to help it along the way.
By now you should know who your audience is. Your blog is a powerful part of your website, a website that probably serves a purpose.