Great content writing is like the best sex of your life

Great content writing is like the best sex of your life

I’m on such thin ice with you, I know. You’re waiting for an excuse each time you get an update from me to unsubscribe, like you need another excuse! If you haven’t subscribed, you really should, especially if you like the sound of this post. SEO content writing is such a dull subject that it […]

Swearing in business: what’s the f*cking problem?

Swearing in business: what’s the f*cking problem?

Not this old chestnut again Sarah! Yes, I know, but I don’t feel I’ve fully exorcised this demon. As Father Merrin stands by my bedside shouting “the blood of christ compels you!” I vomit this – I too, am getting tired of talking about it. This subject follows me wherever I go, like a spirit […]

Rip up the rule book of business content and wipe your arse with it

Rip up the rule book of business content and wipe your arse with it

I tried to put a lid on my personality when I started my business. I thought I needed to be something else in order for serious and important grown-ups to buy from me. I’m talking about the business I own. What a complete cock. I dunno about you but I’m tired of hearing what is and isn’t […]

How to solve your client problems with your blog

How to solve your client problems with your blog

“Creating great content for your business is crucial in lead generation. Every piece of copy and content that relates to your business has to be all about the client and how you help them” Says every-goddamn content marketer. God, I hate all this bollocks. I mean, my eyes are rolling as I write it. I […]

How to build a website with SEO in mind

How to build a website with SEO in mind

This is a lovely little overview on DIY website building. It’s not a step-by-step guide based on one particular platform, rather more me, brain-dumping my knowledge for your viewing pleasure. A website is your online real estate – your virtual shop window, as it were. You want it to look tasty and to reel in […]

How to write for your brand by creating a Writing Style Guide

How to write for your brand by creating a Writing Style Guide

Full disclosure: I hate terms like ‘your brand’ and most marketing terms in general. I’m also uncomfortable with people who use ‘full disclosure’ yet here I am, look at what I’ve become. Anyway, today’s gem of a post is all about how you write the stuff for your business. A writing style guide is a […]

Have you seen your website lately? It’s f*ckin’ awful!

Have you seen your website lately? It’s f*ckin’ awful!

I love looking at websites, nothing says ‘interesting person’ more than looking at someones online presence. Anyone I meet that has a website gets the same treatment. I like to give it a quick once over and ask what I would do differently, if anything. I do this FOR FUN (you will need to pay […]