Are you a bit lost with blogging?
You’ve heard that content is king but really content is EVERYTHING. Without words, your business can’t function.
Your blog is an important sales channel. It attracts traffic (translation: leads).
The organic kind of traffic happens when people find you on a Google search. Direct traffic is the result of a link you share on your social media or via your email marketing. Organic is the slow burn of traffic but direct traffic happens instantaneously.
Blogging takes some serious investment, sure, there’s no doubt about that But it will benefit so many aspects of your business, from building trust and authority to curating a huge online library of valuable, searchable content.
Here’s what your blog could be doing…
- Attract clients
- Answer their search queries
- Answer their purchase fears
- Deliver content for each stage of the buying process
- Demonstrate your expertise
- Wow them with engaging content
- Compel them to take action
It’s easy to forget (or not know) why you blog so I’d really love to kick the crap out of your current efforts and get it working harder for your website.
What to expect from the Blog Review.
I’ll take a look through your long-form content and provide feedback on the following points:
- Overall strategy
- Target audience
- Quality of content
- Tone, style, and perspective
- Title structure
- Identify focus keyword
- Layout and formating
- Other media used
- Internal links
- Outbound links
- Blog sign-up
- Comments and shares
- Permalink structures
- Meta titles and descriptions structure
- Mobile access
- Further recommendations
You’ll get a detailed report of my assessment and recommendations.
You will, at last, understand how to write for your target audience. It will become second nature to create searchable content they actually want. And that means the right people will find your website.
Here’s how to book the Blog Review
- Tell me about your audience and provide a link to your blog
- Email all that to: firstname.lastname@example.org